24 February 2021
Google sealed the long-speculated deal and finally acquired Fitbit early this year. But we didn’t see it making any changes to its wearable segment since then. However, now, it appears the giant has started taking smaller steps before making any big announcement.
Google has now started selling some of Fitbit products via its Store. Calling Fitbit its new family member, Google now directly sells Versa 3, Sense, Inspire 2, Charge 4 wearables via its Google Store. While describing these products, Google also lets you shop these wearables right from Google Store.
The wearables are still sold at the same price at which they were launched, which means Fitbit Versa 3 is still priced at $230, Sense at $330, Inspire 2 tracker at $100, and Charge 4 at $150.
In addition to this, Google also navigates you to Fitbit’s official site in case you are interested in buying older products or accessories from the acquired company. Also, it appears not every color of the wearable is present on Google Store. So, for that, you have to move to Fitbit's official site and look for the suitable one. For instance, the tracker Inspire 2 comes in three colors - Lunar White, Black, and Desert Rose. But the Google Store lists only the last two colors and skips on Lunar White. Furthermore, the additional bundled offers like a 12-month free Premium trial for more guidance and motivation, and a 2-year protection plan with accidental damage coverage for $19.99 do not appear while you make a purchase Google Store.
In January, Rick Osterloh, SVP of Devices & Services at Google announced the acquisition and stated that Google will use Fitbit’s technologies and experience to improve its own wearable product offerings. While announcing the key terms, he also emphasizes data privacy and ensures the data of existing Fitbit users is safe.
Up until now, we haven’t seen any tangible result of this acquisition. It is possible that Google will announce a new wearable powered by Fitbit expertise sometime in May.
Nevertheless, Google has taken the first necessary step by listing some of Fitbit’s recent products on its Store. You can buy them right away if you are interested in any of the aforementioned products.