09 March 2021
Fitbit has launched a new fitness tracker named Fitbit Luxe. It is like any other fitness tracker in terms of health features but differentiates itself from mainstream options in terms of design and appearance. It is specifically aimed at fashion-conscious people looking for a fitness tracker that also goes with their fashion taste.
The Fitbit Luxe looks like a bracelet in the first impression and is made up of stainless steel. The team has worked on the development with the goal to ensure that it is as accurate as possible but is also gentle to wear at the same time. The band options include stainless steel, leather, silicon, and woven materials.
It sports an AMOLED display of unknown display size. There are obviously various customization options so that users can mix and match as per their needs or mood. As for health and fitness, there are tons of features that you would expect from a Fitbit fitness tracker. There is stress management, sleep tracking with Sleep Score, 24/7 heart-rate monitoring, and Health Metrics dashboard. It is also offering a free Fitbit Premium subscription for a period of six months. The battery life on the fitness tracker is claimed to be of 5-days on a single charge.
The Fitbit Luxe has been priced at $149.95 with pre-orders already live. The team has teamed up with jewelry maker gorjana for the Fitbit Luxe Special Edition that will be sold for $199.95 starting Spring 2021. The band options include Black, Peony, Orchid, and Lunar White that can be purchased for $29.95 each.