27 July 2021
UPDATE (July 12th, 2021):
Nothing has announced that the Nothing Ear (1) truly wireless earbuds will cost INR 5,999 in India. This is an interesting price reveal as compared to pricing for other markets around the world. We will have to wait for detailed specifications to see if this pricing is actually worth the money.
Nothing Ear (1) to cost ₹5,999 in India pic.twitter.com/Q47L3MdXTV— Ajit Singh (@ajitsingh0902) July 12, 2021
Original (July 7th, 2021)
Carl Pei's new venture Nothing has been staying true to its name when it comes to revealing details. We still do not know much about the startup but as the first product i.e. Nothing Ear (1) TWS launch is getting closer, more and more information is being made public. In an exclusive conversation with TechCrunch, Pei has spilled some more beans about the upcoming product.
Nothing Ear (1) TWS is said to be a feature-packed offering but for relatively low pricing. Pei has made it clear that these are not exactly affordable but will be cheaper than what one would usually pay for a similar product. These truly wireless earbuds will come with active noise cancellation (ANC) and good build quality. The overall features are claimed to be comparable to the Apple AirPods Pro.
Pei says they have priced the Nothing Ear (1) at $99, EUR 99, and GBP 99. This is significantly cheaper than the $249 price tag of Apple's AirPods Pro. The design of the earbuds is similar to what you would expect but there is a major difference. Nothing has opted for a transparent look that makes them stand out from the competition right away.
The launch event for the earbuds has already been confirmed for July 27th. It is the time when we will get to know everything in detail. Nothing has also revealed that these buds will be sold via Flipkart in India.