16 January 2017
Fitbit is the current leader in the field of health and fitness wearables and has been working in the direction to strengthen its position as well as to expand the team. In the same direction, Fitbit has now acquired software platform and the team behind the Vector smartwatch for an undisclosed item.
The terms of the deal are also unknown at the moment but in an official announcement, Vector team said:
"Today, we are happy to announce that the Vector Watch team and our software platform are joining Fitbit, the leader in the connected health and fitness market! We believe this is an important milestone as a moment when we will start building other new and amazing products, features and experiences, incorporating our unique technology and knowhow with Fitbit’s experience and global community."
It further mentioned that the acquisition will have no effect on consumers except that there will be no new hardware and software updates. Vector will continue to honor the warranty for all the sold units and buyers will be free to reach out to the support team just like they have been doing so far. It will also continue to accept watch faces designs for Vector Luna and Meridian smartwatches. However, it will not allow developers to create new streams but they will be free to edit existing ones. As for products and accessories, the company will continue to sell them via its website and retailers but it seems like it will be applicable only until the stocks last.
For uninitiated ones, Vector is a smartwatch startup founded in 2015 and since then, it has released a number of smartwatches under various series. Its smartwatches caught users' and almost everyone's attention because of their ability to last for up to 30 days on a single charge. It features an e-Ink display which makes this happen and also has a companion app available for Android, iOS, and Windows mobile platform.
Vector smartwatches are also known to be stylish in appearance which makes them stand apart from various others in the market. Other than its standard offering, there is also a limited edition Vector Lumia BMW i smartwatch which was released in collaboration with BMW. The design of the smartwatch was inspired from the BMW i3 and i8 cars. The company has its headquarters in London with the team comprising of engineers from Romania and some former executives of Citizen watch brand.
This is the second acquisition from Fitbit in just two months after it acquired Pebble last month.