08 February 2018
Most of the smart products announced this year have built-in either Amazon Alexa or Google Assistant. For sure Microsoft fans are wondering why Cortana isn't being used in most products. At this year CES 2018, we have seen a couple of products powered up by Microsoft Cortana including Qualcomm's Smart Audio system and JC1 glass thermostat. These smart home hubs are pretty much similar to Lenovo Smart Display but what makes them special is Cortana under the hood.
At CES 2018, Microsoft didn't reveal any products running on Cortana instead they just released a new SDK to help out developers and OEMs to produce smart products with Cortana. Apart from rolling out new SDK, the company confirmed a new partnership with a number of companies including TP-Link, Ecobee, Tonly, Allwinner, Geeni, Synaptics, Honeywell, and IFTTT. Back at last year CES show Nissan teases their partnership with Microsoft. Nissan has plans to utilize Cortana Assistant for smart cars in future. Though BMW also shows interest to use Cortana in their future cars but later on they join hands with Amazon for Alexa as Assistant in their upcoming cars.
Despite the fact, most of the products have Google Assistant or Alexa but Microsoft is also working with a number of companies to utilize Cortana in smart products. Microsoft's Cortana isn't going anywhere, it will feature in products that will be announced later this year. We will keep a close eye on the new products powered up by Cortana in future. Stay tuned.