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Microsoft will make more phones but not like today's phones, CEO on future plans

03 May 2017 0

Surface Phone conceptualized by Casmire Valeri

Microsoft at their Edu event announced a special version of Windows 10, which focuses majorly on improving the education and enhancing the style of teaching. At the same event, Microsoft also announced a new Surface Laptop that runs the latest Windows 10 S platform. While Microsoft is touching new things and trying out different experiences, the tech world is eager to know its plans for the future in terms of smartphones.

We all know, Microsoft completely vanished the Windows Phones but, there’s still a hope that Microsoft will bring something in the area of this.

In an interview with MarketPlace, Microsoft CEO Satya Nadella also touched on the plans for phones in the future. Nadella said that company will definitely build new phones, though they won’t look like the phones that are currently on the market.

Nadella further said that they will make use of a new strategy that’s similar to what they did with the Surface lineup. So, this way a completely new phone category will be made and this is the reason why Microsoft’s future phones won’t look like phones, Nadella said.

He also said,

“We make phones today, we have OEMs like HP making phones and others and we picked a very specific area to focus on which is management, security, and this one particular feature that we have called Continuum, which is a phone that can even be a desktop.”

“And at this point, we’re making sure that all of our software is available on iOS and Android and it’s first class, and we’re looking for what’s the next change in form and function. What we’ve done with Surface is a good example. No one before us thought of 2-in-1s and we created that category and made it a successful category to the point where there are more 2-in-1s coming. And that’s what we want to do,” he continued.

“So when you say we’ll make more phones, I’m sure we’ll make more phones, but they will not look like phones that are there today.”

We recently viewed a few conceptual images of the Surface Phone. Casmir Valeri imagined the idea of Microsoft that how the company focuses more on creativity rather on consumption and conceptualized an intuitive Surface Phone with all the possible features including the Inking and Continuum. Going by the interview of Nadella, it looks like, the idea of a Surface Phone is real and we will soon see it in reality.


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