13 July 2017
Xiaomi has been expanding its operations by setting up Mi Home stores across India. Did you know that the first ever Mi Home Store was opened in Bengaluru? The store is located at Phoenix Market City Mall. Ever since then, the company had plans of going even further and setting up a store where potential customers could view products not just launched in India but everything which the company had to offer. It seems like its dream materialized as the company opened its first ever Mi Home Experience store in Chennai, India on Wednesday.
The new Mi Home Experience store is divided into three parts where one part of the store displays items like the Ninebot Plus hoverboard, the other showcases different smartphones which the company is selling and the last one has products on display which are not in India. Such products include Xiaomi’s laptops and household appliances like its water purifier and rice cooker. Here’s what the Xiaomi’s Global Vice President, and Managing Director India, Manu Kumar Jain has envisioned for the Mi Home Experience store:
Think of this as a flagship Mi Home, where we will show not just the products that we have already launched in India, but also the ones that we want to bring to the market…Most people think of Xiaomi as only a phone brand, but actually there are a host of products that we have that are not being sold in India…These are products that may not have been launched, but in the next few years, we want to open up all these categories, The Mi Home Experience store becomes a place where our Indian customers can tell us what do you want, what customisation should we add?
However, unfortunately, the company did make it clear that smartphones which have been launched in other parts of the world and not in India are highly unlikely to come to be displayed in a Mi Home Experience store. It seems like the company is looking to open up more Mi Experience stores and is now looking towards Delhi and Mumbai.