22 May 2019
How often does it happen that you download third-party apps from Google Play and get tons of banner ads placed strategically within the UI experience of that app, becoming a cause of irritation? Nothing much could be done for those apps beside either uninstalling them or getting used to the ad spammy experience. Well, guess what? How would you feel if a similar thing happens within the core UI of the Android operating system of your smartphone?
A pretty similar case is happening with Xiaomi where the company has gained much of the negative feedback from its customers and the mobile industry around the world. The popular Chinese smartphone brand has placed banner ads within the core MIUI (Xiaomi’s version of the Android they use on their devices) in apps like Music, Settings and more.
Haven’t seen any OEM doing that before and this is only a big turn off as the users are not able to either delete those preinstalled core apps nor they could find an alternative to this to opt out of the ad-filled experience. This raises a major question, whether the company gives preference to the ads revenue over the user experience?
When reached out to the company in this regard, they shared a statement as below:
“Advertising has been and will continue to be an integral part of Xiaomi’s Internet services, a key component of the company’s business model. At the same time, we will uphold user experience by offering options to turn off the ads and by constantly improving our approach towards advertising, including adjusting where and when ads appear. Our philosophy is that ads should be unobtrusive, and users always have the option of receiving fewer recommendations.”
What do you think about this? Let us know in the comment section below.